Hand-drawn (doodle) icons are digital icons that exhibit an informal, sketch-like aesthetic, resembling quick, freehand drawings.
The key characteristics of hand-drawn icons are simplicity and abstraction, artisanal feeling, visual texture, and pixel imperfection.
Hand-drawn icons are typically used in casual and creative projects, web design, presentations, mobile apps, logos and branding, digital planners and journals, and educational materials and games.
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What are hand-drawn (doodle) icons?
Hand-drawn icons are a distinct iconographic style characterized by their manual creation, often featuring relaxed and irregular shapes and strokes. Frequently used interchangeably with “doodle icons,” this style often mimics the look of lively marker illustrations, intentionally appearing as if they were drawn by hand.
This approach, emphasizing a traditional, handcrafted feel, defines this particular icon style in contrast to the sleek precision of digital designs.
In essence, both “hand-drawn” and “doodle” describe icons that deliberately deviate from the flawless precision of digital design, embracing the natural imperfections and unique charm that come from the process of manual creation.
What are the key characteristics of hand-drawn (doodle) icons?

The key characteristics of hand-drawn icons are listed below.
- Simplicity and abstraction: These icons often use basic shapes and fundamental forms in a minimalist or non-literal way for quick recognition.
- Artisanal and imperfect: They convey a sense of traditional craftsmanship by intentionally incorporating elements of asymmetry, imbalance, and imperfection.
- Visual texture: Techniques such as shadows, shading, stippling, varied lines, and curves are frequently used to create a tactile and hand-crafted feel.
- Not pixel perfect: Unlike digitally created icons, hand-drawn forms inherently lack precise alignment and perfect smoothness, which contributes to their unique aesthetic.
Where are hand-drawn (doodle) icons typically used?
Hand-drawn (doodle) icons are typically used as listed below.
- Casual and creative projects: Frequently used to convey a relaxed, authentic, and personalized feel, particularly favored by tech startups seeking unique branding.
- Web design: Increasingly popular for adding a human touch, personality, and a distinctive “wow” factor to websites and user interfaces.
- Presentations: Effective in adding a handmade quality, making them more memorable and facilitating visual thinking through a less formal style.
- Mobile apps: Utilized to create a more casual, friendly, and engaging user interface, enhancing the user experience with a personal touch.
- Logos and branding: Employed to convey specific brand attributes such as approachability, craftsmanship, uniqueness, and a human touch, fostering a more relatable image.
- Digital planners and journals: Widely used for adding a personal, decorative, and often functional touch, enhancing the user’s connection with the digital space.
- Educational materials and games: Benefit these by clearly explaining concepts in a more accessible and engaging manner, or by contributing to a distinctive artistic style and enhancing visual appeal in games.
When should you use hand-drawn (doodle) icons?
You should use hand-drawn icons strategically to convey approachability and humanity, making your brand feel more relatable and less corporate. They are also ideal for highlighting craftsmanship and quality, emphasizing the personal touch and attention to detail. For brands aiming to establish a unique and memorable identity, hand-drawn icons offer a distinct visual style that can differentiate them from competitors.
Furthermore, hand-drawn icons are excellent for adding a personal touch and injecting personality into a project, making the design feel more informal, friendly, and engaging. In contexts where promoting creativity and imagination is key, their less structured and more expressive nature can be very effective. Hand-drawn icons can also be a refreshing and attention-grabbing alternative to more conventional digital aesthetics, helping your design stand out.
They are particularly well-suited for interactive designs, creating playful and engaging user experiences. Hand-drawn icons can also be a powerful tool for setting a specific mood or tone, often one that is lighter, more playful, or even innocent. Their versatility allows them to be effectively combined with various other visual elements within a design layout. Ultimately, the decision to use hand-drawn icons should be driven by a clear understanding of your desired brand personality, your target audience, and the overall message you want to convey.
What are the pros and cons of using hand-drawn (doodle) icons?
The pros of using hand-drawn icons are listed below.
- Unique personality and authenticity: Hand-drawn icons add a personal touch, making designs feel distinctive and genuine.
- Creative and expressive: They offer a high degree of artistic freedom, allowing for unique and memorable visuals.
- Soften digital interfaces and enhance engagement: Their handcrafted feel can make digital experiences more approachable and support visual thinking.
The cons of using hand-drawn icons are listed below.
- Scalability and consistency challenges: Hand-drawn icons may not be pixel-perfect or easily scalable, and maintaining a consistent style across a set can be difficult.
- Potential for unprofessional appearance and limited brand suitability: Depending on the style and execution, they might look childish or not align with certain brand identities.
- Digital editing difficulties: Editing hand-drawn icons digitally can be more complex compared to vector-based icons.
- Time investment for quality: Creating high-quality and consistent hand-drawn icon sets can be time-consuming.
What are some examples of hand-drawn (doodle) icons?
Some examples of hand-drawn (doodle) icons are listed below.
- Hand-drawn lightbulb: A slightly wobbly outline of a lightbulb with sketchy lines inside to represent the filament.
- Doodle heart: An imperfect heart shape drawn with uneven lines, perhaps with a small arrow also sketched in.
- Sketchy speech bubble: A roughly circular or oval shape with a pointed tail, drawn with shaky lines.
- Handwritten note: A simple rectangle or square with curled corners, as if torn from a notebook, with faint, scribbled lines inside.
- Doodle star: A star shape drawn with five uneven points and slightly wiggly lines.
- Sketchy coffee cup: A simple outline of a mug with a curved handle and some wavy lines above to represent steam.
- Hand-drawn pencil: A basic outline of a pencil with a pointed tip and perhaps some scribbled shading.
- Doodle cloud: A fluffy cloud shape drawn with rounded, irregular lines.
- Sketchy arrow: A simple arrow shape drawn with a slightly shaky line and an uneven arrowhead.
- Handwritten checkmark: A tick mark drawn quickly and informally, with slightly varying line thickness.
How do you create hand-drawn (doodle) icons?

You create hand-drawn (doodle) icons by following the step-by-step guide below.
- Embrace imperfection: The beauty of hand-drawn icons lies in their natural, slightly imperfect look. Don’t strive for perfect lines or symmetry. Embrace the wobbles and variations that come with a hand-drawn style.
- Sketch your ideas on paper first: Start by sketching your icon concepts on paper using a pen, pencil, or marker. This allows you to freely explore different ideas and find the right visual representation before moving to a digital tool.
- Choose your digital tool: You can create hand-drawn icons using both raster-based software like Adobe Photoshop or Procreate, or vector-based software like Adobe Illustrator, Sketch, Figma, or Inkscape. Vector software allows for scalability without losing quality, which can be beneficial for icons. Raster software captures the natural texture of hand-drawn lines more directly.
- Set up your canvas/artboard: In your chosen software, create a new document or artboard with an appropriate size for your icon. If using raster software, consider a higher resolution to maintain detail. If using vector software, the size is less critical as it can be scaled later.
- Use a graphics tablet (recommended): While you can draw with a mouse, using a graphics tablet with a stylus will give you much more natural control over your lines, making it easier to achieve a hand-drawn feel.
- Focus on loose and expressive lines: When drawing digitally, try to mimic the way you would draw on paper. Use quick, confident strokes rather than trying to create perfectly straight or smooth lines. Allow for slight variations in line thickness and direction.
- Keep details simple: Hand-drawn icons often have a simplified and somewhat abstract quality. Avoid adding too many intricate details. Focus on capturing the essence of the object or concept with a few key lines.
- Consider line weight variation (optional): Varying the thickness of your lines can add visual interest and emphasis to your doodle icons. Thicker lines can define the main shape, while thinner lines can be used for smaller details or accents.
- Add subtle imperfections: To enhance the hand-drawn feel, you can intentionally add small imperfections to your lines, such as slight overlaps, gaps, or variations in smoothness. This will make your icons look more authentic.
- Choose a limited color palette (optional): While many doodle icons are black and white, you can also incorporate color. Opt for a limited and perhaps slightly muted color palette to maintain the informal and approachable style. You can use solid fills or simple washes of color.
- Digitize your sketches (if drawn on paper): If you started with paper sketches, you’ll need to digitize them. You can do this by scanning your sketches at a high resolution or by taking a clear photo. Then, you can import the image into your chosen software and either trace over it (in vector software) or refine it directly (in raster software).
- Export in an appropriate format: Once you’re happy with your hand-drawn icon, export it in a suitable format. For vector icons, SVG is ideal for scalability. For raster icons, PNG with a transparent background is often a good choice.
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