20 best marketing design tools for brand promotion and social media content [2024]

Here’s how you can benefit from the right design tool: faster production, better on-brand content, higher conversion, multi-channel distribution, and lower costs. All marketers want this, no doubt.

But how do you find one that does all this and fits into your workflow?

To give you a complete answer, we compared over 70 tools and focused on the following: ease of use, ease of scaling, brand consistency, collaboration options, and export options. For an extra edge, we also took into account the AI potential.

The post was inspired by our own solution-seeking process, which is why it offers details you won’t find anywhere else (such as marketing-specific benefits and roadmaps). We’ve been in the design business for 15 years and understand the role of great visuals in marketing.

This article will give you a detailed summary of the best tools we found, and show you why they might or might not be for you.

Creatopy

Marq

Appy Pie

Venngage

designstripe

Designmodo

Siter

Glorify

Visme

PosterMyWall

Pictory

Sivi

Modyfi

DesignCap

Piktochart

DocHipo

Creatosaurus

Baseline

PicCollage

Lightworks

Features

• Asset creation (design high-quality animated ads)
• Production scaling (generate assets for multichannel use)
• Visual variations (get multiple variations from a simple CSV)
• Ads to ad networks (send your ads to networks directly from Creatopy)
• Dynamic ads (build ads based on custom variables)
• Advanced reports (test ads easily and get reports)

What makes Creatopy marketer-friendly

• Full creative flexibility
• Ease of use
• Cost-effectiveness

Marketing-specific benefits

• Seamless creative workflow
• Tuned for marketing purposes
• Ad personalization and optimization

Integrations

• Zapier
• Dropbox
• Google Drive

What’s on the roadmap for Creatopy

• AI-driven ad generator

Pricing

• Basic: $24 per month, billed annually (or $32 monthly)
• Pro: $36 per month, billed annually (or $45 monthly)
• Plus: $141 per month, billed annually (or $165 monthly)

Features

• Creative automation
• Granular locking
• Content analytics
• Omni-channel distribution

What makes Marq marketer-friendly

• Advanced editing view for admins
• Simplified editing views for everyone else

Marketing-specific benefits

• Creative process scaling
• Brand-controlled templates
• Personalized content

Integrations

• Yes (digital asset management platforms)

What’s on the roadmap for Marq

• Multiple brand management
• Creating paid ad campaigns
• Converting any file to a Marq template

Pricing

• Free: $0
• Pro: $10 per user per month
• Team: $12 per user per month (3+ users)
• Business: Contact sales for a quote

Features

• Intuitive AI platform offering ease of use
• Multiple AI design tools for marketing content creation
• AI Ads Generator for social media
• Natural language prompt support

What makes Appy Pie Design marketer-friendly

• 500K+ editable templates
• Extensive range of design elements
• Super easy customization

What’s on the roadmap for Appy Pie Design

• Introduction of new stunning templates
• Regular design tool updates

Pricing

• Starts with a 7-day free trial with 5 credits
• Pro subscription starts at $8 per month with 15 credits
• Access to all AI magic features with the pro subscription

Features

• User-friendly interface (intuitive drag-and-drop design)
• Extensive templates (wide range of templates for various content types)
• Data visualization (provides robust tools for effective data representation)
• Collaboration (supports team collaboration and sharing)
• Export options (allows exporting designs in multiple formats, including PDF and PNG)

What makes Venngage marketer-friendly

• Intuitive, beginner-friendly interface
• Extensive template library

Marketing-specific benefits

• Robust data visualization capabilities
• Simple chart and infographic creation
• Collaboration within marketing teams

Pricing

• Free: $0
• Premium: $10 per user per month, billed annually
• Business: $24 per user per month, billed annually
• Enterprise: Starting from $499 per month (10+ seats, contact sales)

Features

• AI-powered design creation (analyze your existing content with AI to make posts on-brand)
• Daily post suggestions (get new ideas based on your industry, products, seasonality, and stories)
• No skills needed (edit text, add images, and create products with zero skills required)
• Multi-platform formats (create formats for all platforms automatically)
• Editable templates (easy-to-use templates for any type of content)
• New features are added regularly (evolving platform with frequent upgrades)

What makes designstripe marketer-friendly

• Zero previous knowledge or experience required
• AI-powered guidance
• Post suggestions and ideas

Marketing-specific benefits

• Brand consistency
• AI-powered analysis
• Multi-platform readiness

What’s on the roadmap for designstripe

• Multiple language support
• Creating from URL
• More powerful editor

Pricing

• Free: $0

Features

• Plethora of services and tools
• Drag-and-drop template builders
• Bootstrap website builder (startup by designmodo)
• Easy website animation (slides by designmodo)
• Newsletter creator (postcards by designmodo)

What makes Designmodo marketer-friendly

• Pre-designed templates
• Ease of use for non-designers

Marketing-specific benefits

• Email and newsletter creator
• Landing page builder

Integrations

• Hubspot
• Mailchimp
• Brevo
• Constant Contact
• Sendpulse
• Sendgrid

What’s on the roadmap for Designmodo

• New email and website templates
• App updates
• New integrations

Pricing

• Various, depending on the service you select

Features

• Freehand editor
• No skills required
• Intuitive design tools
• Familiar workflow
• Groups and layers

What makes Siter marketer-friendly

• Ready-made templates for pages

Marketing-specific benefits

• Lead generation: landing pages, presentations, portfolios

Integrations

• Mailchimp

What’s on the roadmap for Siter

• Animations
• New templates
• Collaboration

Pricing

• Free: $0
• Solo: $7 per month, billed annually
• Plus: $12 per month, billed annually
• Pro: $24 per month, billed annually

Features

• AI features
• Background remover tool
• Infinite canvas
• Mockups
• Video editor

What makes Glorify marketer-friendly

• No previous design experience required

Marketing-specific benefits

• Creating beautiful shareable content

What’s on the roadmap for Glorify

• Batch processing
• Animation
• Live collaboration

Pricing

• Free: $0
• Pro: $7.49 per month, billed annually
• Business: $14.99 per month, billed annually

Features

• Unique graphic assets (not available outside Visme)
• AI features (for faster content creation)
• Data visualization features
• Focus on brands and professionals

What makes Visme marketer-friendly

• No coding or design experience require

Marketing-specific benefits

• Granular control over every asset
• Permissions to control cross-team branding
• Interactive data and content features

Integrations

• Airtable
• HubSpot
• SalesForce
• Zapier
• Google Sheets
• Google Docs

What’s on the roadmap for Visme

• Forms and Surveys

Pricing

• Basic: $0
• Starter: $12.25 per month, billed annually
• Pro: $24.75 per month, billed annually
• Visme for teams: contact sales

Features

• Thousands of templates
• Quick and easy branding
• Multiple format support

What makes PosterMyWall marketer-friendly

• No design background required

Marketing-specific benefits

• Social media post scheduling
• Email audience builder
• Brand kits

What’s on the roadmap for PosterMyWall

• Mobile app
• Additional email marketing features

Pricing

• Free: $0
• Premium: $9.95 per month
• Premium Plus: $29.95 per month

Features

• Turn any content into shareable videos
• AI-backed video creation
• Transform long videos into shorts
• Generate videos from text

What makes Pictory marketer-friendly

• Effortless and fast content creation

Marketing-specific benefits

• Repurposing existing content

Integrations

• Hootsuite

What’s on the roadmap for Pictory

• Voice cloning
• More templates

Pricing

• Free trial: 3 video projects up to 10 minutes
• Standard: $19 per month, billed annually
• Premium: $39 per month, billed annually
• Teams: $99 per month, billed annually

Features

• Turn text content into designs
• Generate in over 72 languages
• Get any dimension or variation
• Customize generated designs

What makes Sivi marketer-friendly

• Intuitive for non-designers (editing through text)

Marketing-specific benefits

• Turns copy into multiple design options
• Easy to add brand guidelines

What’s on the roadmap for Sivi

• Chrome plugin (turn web pages into visuals)

Pricing

• Free trial: 6 free credits for 7 days
• Basic: $9.6 per month, billed annually
• Boss: $96 per month, billed annually

Features

• Two-in-one tool (creativity and collaboration)
• AI under your control

What makes Modyfi marketer-friendly

• Short learning curve

Marketing-specific benefits

• Create, share, and collaborate in real time

What’s on the roadmap for Modyfi

• Custom AI styles

Features

• User-friendly interface
• Vast template library
• Customization options
• Chart and graph tools
• High-resolution downloads

What makes DesignCap marketer-friendly

• Drag-and-drop editor
• Simple export options

Marketing-specific benefits

• Templates for social media
• Quick turnaround

Pricing

• Free: $0
• Basic: $4.99 per month, billed annually
• Plus: $5.99 per month, billed annually

Features

• Information design tool (puts focus on the efficiency of visuals)
• Long-form complex visuals
• Excellent data visualization

What makes Piktochart marketer-friendly

• Professional customizable templates
• Easy to share with team members

Marketing-specific benefits

• Turning complex data into great-looking visuals

Integrations

• Zoom
• Google Drive

What’s on the roadmap for Piktochart

• AI infographic generator

Pricing

• Free: $0
• Pro: $14 per member per month, billed annually
• Business: $24 per member per month, billed annually
• Enterprise: custom pricing, contact sales

Features

• Elegant user interface
• Rich and exclusive asset library
• Real-time team collaboration
• AI tools (background remover, image generator, writer)

What makes DocHipo marketer-friendly

• Massive collection of templates for all project types
• Intuitive drag-and-drop editor

Marketing-specific benefits

• Fast content creation with templates
• Professional visuals for any type of project
• AI tools for a more complete campaign

Integrations

• Pexels
• Unsplash
• Youtube
• Mailchimp
• Typeform
• Jotform

What’s on the roadmap for DocHipo

• Full branding features
• Collage maker

Pricing

• Free: $0
• Pro: $7.5 per user per month, billed annually

Features

• All-in-one social media content tool
• Design images and videos
• Craft articles fast
• Generate reports and track analytics

What makes Creatosaurus marketer-friendly

• Better content in significantly less time

Marketing-specific benefits

• Entire process covered – from idea curation to reports and analytics

Integrations

• Dropbox
• Facebook
• Instagram
• LinkedIn
• X (Twitter)

What’s on the roadmap for Creatosaurus

• Muse AI photo editor

Pricing

• Free: $0
• Creator: $19 per month (2-week trial)
• Startup: $39 per user per month (2-week trial)

Features

• Content automation (every template automatically picks up your brand kit)
• Brand-centric approach
• Easy sharing and collaboration
• Design editor

What makes Baseline marketer-friendly

• Simple and user-friendly interface

Marketing-specific benefits

• Fast and effortless creation of brand content
• Templates automatically adjust to your brand

What’s on the roadmap for Baseline

• Social media scheduler
• Multi-platform images

Pricing

• Free: $0
• Solo: $7 per month, billed annually
• Professional: $20 per month, billed annually
• Unlimited: $79 per month, billed annually

Features

• AI cutout (easily cut photos and remove background)
• Curated templates
• Pages and carousels
• Curved text

What makes PicCollage marketer-friendly

• Easy to use for everybody (no experience required)

Marketing-specific benefits

• Design marketing materials on the go (mobile app)
• Easy to resize templates for different platforms

Integrations

• Instagram
• Facebook
• Messenger
• Whatsapp
• iMessage

What’s on the roadmap for PicCollage

• Magic Cutouts (AI-powered feature that will automatically cut out a photo subject to create magical and fun layered collages)

Pricing

• Freemium

Features

• Video editing
• Audio editing
• Color correction
• Visual FX

What makes Lightworks marketer-friendly

• Easy to navigate and use (guides, tips, and how to’s available)

Marketing-specific benefits

• Excellent for fast editing
• Export options for social media and Youtube

Integrations

• Stock music providers
• Stock video providers
• Google Drive

What’s on the roadmap for Lightworks

• Improved learning and education tools

Pricing

• Free: $0
• Create: $9.99 per user, per month
• Pro: $23.99 per user, per month

1. Creatopy

Create, personalize, scale, and serve premium ads for your campaign. Creatopy is an AI-driven creative automation platform that provides a complete ad-making solution, which made it our #1 choice. It’s excellent for businesses of all sizes – from creative teams to enterprises.

2. Marq

Marq allows you to make your own recognizable brand templates. From pitch decks to social posts, and proposals to one-sheets, Marq makes it easy for anyone in your organization to quickly deliver customized on-brand content.

3. Appy Pie Design

Appy Pie Design is an innovative platform for designing a range of visual content for marketing purposes. It enables users with no design experience to create attention-grabbing content with generative AI technology. You can create social media posts, banners, flyers, and more in a few minutes. Its Poster Maker helps you generate attractive posters that engage your audience and elevate your brand’s online presence.

4. Venngage

Venngage is a user-friendly online tool for creating infographics and other visual content like charts and reports. It offers templates and customization for effective data visualization and storytelling.

5. designstripe

designstripe is the easiest way to create social media assets for your business. Powered by AI, you can go from an idea to a complete post in seconds, with content that’s always on topic, and always on brand. Create remarkable social media posts, ads, and captions for all of your feeds in an instant, without effort.

6. Designmodo

Designmodo is an all-in-one solution to create website and newsletter designs that impress and engage your audience. Create your email templates and websites 20x faster, with no design limitations and no need for coding skills.

7. Siter

Siter is a no-code website builder that allows full creative freedom. Design pages that will stay on brand, deliver your message, and convert.

8. Glorify

With Glorify, you can create all your e-commerce assets (ads, banners, and posts) in as little as 6 seconds. Get started with over 11,000 premium templates and use AI tools to design your next campaign.

9. Visme

Visme is a real Swiss army knife for visual content. On a single platform, you can create presentations, documents, data visualizations, and videos, and make everything match your brand and message.

10. PosterMyWall

PosterMyWall is perfect for businesses who want to increase their marketing presence but don’t have the time. Get templates for any type of digital content, quickly add your branding and message, and you’re good to go.

11. Pictory

Pictory allows you to turn any type of content into highly shareable videos using the power of AI. It’s a fast, scalable, and affordable solution to generating more leads and boosting your sales.

12. Sivi

Sivi turns your business content into premium visuals in just 2 minutes. With specialized generative AI models, you can make product banners, display ads, and any type of graphic you need.

13. Modyfi

Modyfi combines graphic design with AI-powered tools to bring you next-generation marketing visuals. Design, iterate, and collaborate on one single platform, directly in your browser.

14. DesignCap

DesignCap is a user-friendly online graphic design tool that simplifies creating stunning visuals. With a wide range of templates and intuitive features, it empowers users to design eye-catching graphics effortlessly.

15. Piktochart

Piktochart is a self-service tool that helps people communicate complex or data-heavy information more effectively through visuals. Piktochart is a self-service tool that helps people communicate complex or data-heavy information more effectively through visuals.

16. DocHipo

DocHipo is an easy-to-use graphic design tool that helps business users create beautiful documents within minutes. It offers professionally designed templates for marketing collateral such as flyers, posters, presentations, brochures, banners, social media, and ad graphics for various use cases.

17. Creatosaurus

Creatosaurus is a platform where you can bring all your marketing ideas to life – curate, design, write, edit, schedule, and analyze. It’s excellent for distributed teams and businesses that want to create more high-quality content in less time.

18. Baseline

Baseline makes everything related to branding super simple by combining branding with automation. It helps you set up a solid brand guide with easy-to-follow steps and automatically uses your brand assets to create on-brand designs and content.

19. PicCollage

PicCollage is a fun, creative, and easy-to-use collage-making and photo-editing app that allows you to easily stay connected with your audience.

20. Lightworks

Lightworks is a premium video editing software for marketers who need videos that stand out everywhere. It offers Hollywood-level video editing which is actually used by Hollywood.