20 best marketing design tools for brand promotion and social media content [2024]

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List of best tools for marketing design

Here’s how you can benefit from the right design tool: faster production, better on-brand content, higher conversion, multi-channel distribution, and lower costs. All marketers want this, no doubt.

But how do you find one that does all this and fits into your workflow?

To give you a complete answer, we compared over 70 tools and focused on the following: ease of use, ease of scaling, brand consistency, collaboration options, and export options. For an extra edge, we also took into account the AI potential.

The post was inspired by our own solution-seeking process, which is why it offers details you won’t find anywhere else (such as marketing-specific benefits and roadmaps). We’ve been in the design business for 15 years and understand the role of great visuals in marketing.

This article will give you a detailed summary of the best tools we found, and show you why they might or might not be for you.

Creatopy Logo

Features

  • Asset creation (design high-quality animated ads)
  • Production scaling (generate assets for multichannel use)
  • Visual variations (get multiple variations from a simple CSV)
  • Ads to ad networks (send your ads to networks directly from Creatopy)
  • Dynamic ads (build ads based on custom variables)
  • Advanced reports (test ads easily and get reports)
  • Full creative flexibility
  • Ease of use
  • Cost-effectiveness
  • Seamless creative workflow
  • Tuned for marketing purposes
  • Ad personalization and optimization
  • Zapier
  • Dropbox
  • Google Drive
  • AI-driven ad generator
  • Basic: $24 per month, billed annually (or $32 monthly)
  • Pro: $36 per month, billed annually (or $45 monthly)
  • Plus: $141 per month, billed annually (or $165 monthly)

Marq Logo

Features

  • Creative automation
  • Granular locking
  • Content analytics
  • Omni-channel distribution
  • Advanced editing view for admins
  • Simplified editing views for everyone else
  • Creative process scaling
  • Brand-controlled templates
  • Personalized content
  • Yes (digital asset management platforms)
  • Multiple brand management
  • Creating paid ad campaigns
  • Converting any file to a Marq template
  • Free: $0
  • Pro: $10 per user per month
  • Team: $12 per user per month (3+ users)
  • Business: Contact sales for a quote

appypie logo

Features

  • Intuitive AI platform offering ease of use
  • Multiple AI design tools for marketing content creation
  • AI Ads Generator for social media
  • Natural language prompt support
  • 500K+ editable templates
  • Extensive range of design elements
  • Super easy customization
  • Introduction of new stunning templates
  • Regular design tool updates
  • Starts with a 7-day free trial with 5 credits
  • Pro subscription starts at $8 per month with 15 credits
  • Access to all AI magic features with the pro subscription

Venngage Logo

Features

  • User-friendly interface (intuitive drag-and-drop design)
  • Extensive templates (wide range of templates for various content types)
  • Data visualization (provides robust tools for effective data representation)
  • Collaboration (supports team collaboration and sharing)
  • Export options (allows exporting designs in multiple formats, including PDF and PNG)
  • Intuitive, beginner-friendly interface
  • Extensive template library
  • Robust data visualization capabilities
  • Simple chart and infographic creation
  • Collaboration within marketing teams
  • Free: $0
  • Premium: $10 per user per month, billed annually
  • Business: $24 per user per month, billed annually
  • Enterprise: Starting from $499 per month (10+ seats, contact sales)

Designstripe Logo New

Features

  • AI-powered design creation (analyze your existing content with AI to make posts on-brand)
  • Daily post suggestions (get new ideas based on your industry, products, seasonality, and stories)
  • No skills needed (edit text, add images, and create products with zero skills required)
  • Multi-platform formats (create formats for all platforms automatically)
  • Editable templates (easy-to-use templates for any type of content)
  • New features are added regularly (evolving platform with frequent upgrades)
  • Zero previous knowledge or experience required
  • AI-powered guidance
  • Post suggestions and ideas
  • Brand consistency
  • AI-powered analysis
  • Multi-platform readiness
  • Multiple language support
  • Creating from URL
  • More powerful editor
  • Free: $0
designmodo Logo

Features

  • Plethora of services and tools
  • Drag-and-drop template builders
  • Bootstrap website builder (startup by designmodo)
  • Easy website animation (slides by designmodo)
  • Newsletter creator (postcards by designmodo)
  • Pre-designed templates
  • Ease of use for non-designers
  • Email and newsletter creator
  • Landing page builder
  • Hubspot
  • Mailchimp
  • Brevo
  • Constant Contact
  • Sendpulse
  • Sendgrid
  • New email and website templates
  • App updates
  • New integrations
  • Various, depending on the service you select
Siter Logo

Features

  • Freehand editor
  • No skills required
  • Intuitive design tools
  • Familiar workflow
  • Groups and layers
  • Ready-made templates for pages
  • Lead generation: landing pages, presentations, portfolios
  • Mailchimp
  • Animations
  • New templates
  • Collaboration
  • Free: $0
  • Solo: $7 per month, billed annually
  • Plus: $12 per month, billed annually
  • Pro: $24 per month, billed annually
Glorify Logo

Features

  • AI features
  • Background remover tool
  • Infinite canvas
  • Mockups
  • Video editor
  • No previous design experience required
  • Creating beautiful shareable content
  • Batch processing
  • Animation
  • Live collaboration
  • Free: $0
  • Pro: $7.49 per month, billed annually
  • Business: $14.99 per month, billed annually
Visme Logo

Features

  • Unique graphic assets (not available outside Visme)
  • AI features (for faster content creation)
  • Data visualization features
  • Focus on brands and professionals
  • No coding or design experience require
  • Granular control over every asset
  • Permissions to control cross-team branding
  • Interactive data and content features
  • Airtable
  • HubSpot
  • SalesForce
  • Zapier
  • Google Sheets
  • Google Docs
  • Forms and Surveys
  • Basic: $0
  • Starter: $12.25 per month, billed annually
  • Pro: $24.75 per month, billed annually
  • Visme for teams: contact sales
PosterMyWall Logo

Features

  • Thousands of templates
  • Quick and easy branding
  • Multiple format support
  • No design background required
  • Social media post scheduling
  • Email audience builder
  • Brand kits
  • Mobile app
  • Additional email marketing features
  • Free: $0
  • Premium: $9.95 per month
  • Premium Plus: $29.95 per month
Pictory.ai Logo

Features

  • Turn any content into shareable videos
  • AI-backed video creation
  • Transform long videos into shorts
  • Generate videos from text
  • Effortless and fast content creation
  • Repurposing existing content
  • Hootsuite
  • Voice cloning
  • More templates
  • Free trial: 3 video projects up to 10 minutes
  • Standard: $19 per month, billed annually
  • Premium: $39 per month, billed annually
  • Teams: $99 per month, billed annually
Sivi Logo

Features

  • Turn text content into designs
  • Generate in over 72 languages
  • Get any dimension or variation
  • Customize generated designs
  • Intuitive for non-designers (editing through text)
  • Turns copy into multiple design options
  • Easy to add brand guidelines
  • Chrome plugin (turn web pages into visuals)
  • Free trial: 6 free credits for 7 days
  • Basic: $9.6 per month, billed annually
  • Boss: $96 per month, billed annually
Modyfi Logo

Features

  • Two-in-one tool (creativity and collaboration)
  • AI under your control
  • Short learning curve
  • Create, share, and collaborate in real time
  • Custom AI styles
DesignCap Logo

Features

  • User-friendly interface
  • Vast template library
  • Customization options
  • Chart and graph tools
  • High-resolution downloads
  • Drag-and-drop editor
  • Simple export options
  • Templates for social media
  • Quick turnaround
  • Free: $0
  • Basic: $4.99 per month, billed annually
  • Plus: $5.99 per month, billed annually
Piktochart Logo

Features

  • Information design tool (puts focus on the efficiency of visuals)
  • Long-form complex visuals
  • Excellent data visualization
  • Professional customizable templates
  • Easy to share with team members
  • Turning complex data into great-looking visuals
  • Zoom
  • Google Drive
  • AI infographic generator
  • Free: $0
  • Pro: $14 per member per month, billed annually
  • Business: $24 per member per month, billed annually
  • Enterprise: custom pricing, contact sales
DocHipo Logo

Features

  • Elegant user interface
  • Rich and exclusive asset library
  • Real-time team collaboration
  • AI tools (background remover, image generator, writer)
  • Massive collection of templates for all project types
  • Intuitive drag-and-drop editor
  • Fast content creation with templates
  • Professional visuals for any type of project
  • AI tools for a more complete campaign
  • Pexels
  • Unsplash
  • Youtube
  • Mailchimp
  • Typeform
  • Jotform
  • Full branding features
  • Collage maker
  • Free: $0
  • Pro: $7.5 per user per month, billed annually
Creatosaurus Logo

Features

  • All-in-one social media content tool
  • Design images and videos
  • Craft articles fast
  • Generate reports and track analytics
  • Better content in significantly less time
  • Entire process covered – from idea curation to reports and analytics
  • Dropbox
  • Facebook
  • Instagram
  • LinkedIn
  • X (Twitter)
  • Muse AI photo editor
  • Free: $0
  • Creator: $19 per month (2-week trial)
  • Startup: $39 per user per month (2-week trial)
Baseline Logo

Features

  • Content automation (every template automatically picks up your brand kit)
  • Brand-centric approach
  • Easy sharing and collaboration
  • Design editor
  • Simple and user-friendly interface
  • Fast and effortless creation of brand content
  • Templates automatically adjust to your brand
  • Social media scheduler
  • Multi-platform images
  • Free: $0
  • Solo: $7 per month, billed annually
  • Professional: $20 per month, billed annually
  • Unlimited: $79 per month, billed annually
PicCollage Logo

Features

  • AI cutout (easily cut photos and remove background)
  • Curated templates
  • Pages and carousels
  • Curved text
  • Easy to use for everybody (no experience required)
  • Design marketing materials on the go (mobile app)
  • Easy to resize templates for different platforms
  • Instagram
  • Facebook
  • Messenger
  • Whatsapp
  • iMessage
  • Magic Cutouts (AI-powered feature that will automatically cut out a photo subject to create magical and fun layered collages)
  • Freemium
Lightworks Logo

Features

  • Video editing
  • Audio editing
  • Color correction
  • Visual FX
  • Easy to navigate and use (guides, tips, and how to’s available)
  • Excellent for fast editing
  • Export options for social media and Youtube
  • Stock music providers
  • Stock video providers
  • Google Drive
  • Improved learning and education tools
  • Free: $0
  • Create: $9.99 per user, per month
  • Pro: $23.99 per user, per month
Creatopy Preview - Best Marketing Desing Tools

Create, personalize, scale, and serve premium ads for your campaign. Creatopy is an AI-driven creative automation platform that provides a complete ad-making solution, which made it our #1 choice. It’s excellent for businesses of all sizes – from creative teams to enterprises.

Features

  • Asset creation (design high-quality animated ads)
  • Production scaling (generate assets for multichannel use)
  • Visual variations (get multiple variations from a simple CSV)
  • Ads to ad networks (send your ads to networks directly from Creatopy)
  • Dynamic ads (build ads based on custom variables)
  • Advanced reports (test ads easily and get reports)

What makes Creatopy marketer-friendly

  • Full creative flexibility
  • Ease of use
  • Cost-effectiveness

Marketing-specific benefits

  • Seamless creative workflow
  • Tuned for marketing purposes
  • Ad personalization and optimization

Integrations

  • Zapier
  • Dropbox
  • Google Drive

What’s on the roadmap for Creatopy

  • AI-driven ad generator

Pricing

  • Basic: $24 per month, billed annually (or $32 monthly)
  • Pro: $36 per month, billed annually (or $45 monthly)
  • Plus: $141 per month, billed annually (or $165 monthly)
Marq Preview - Best Marketing Desing Tools

Marq allows you to make your own recognizable brand templates. From pitch decks to social posts, and proposals to one-sheets, Marq makes it easy for anyone in your organization to quickly deliver customized on-brand content.

Features

  • Creative automation
  • Granular locking
  • Content analytics
  • Omni-channel distribution
  • Advanced editing view for admins
  • Simplified editing views for everyone else
  • Creative process scaling
  • Brand-controlled templates
  • Personalized content
  • Yes (digital asset management platforms)
  • Multiple brand management
  • Creating paid ad campaigns
  • Converting any file to a Marq template
  • Free: $0
  • Pro: $10 per user per month
  • Team: $12 per user per month (3+ users)
  • Business: Contact sales for a quote
AppyPie Preview - Best Marketing Design Tools

Features

  • Intuitive AI platform offering ease of use
  • Multiple AI design tools for marketing content creation
  • AI Ads Generator for social media
  • Natural language prompt support
  • 500K+ editable templates
  • Extensive range of design elements
  • Super easy customization
  • Introduction of new stunning templates
  • Regular design tool updates
  • Starts with a 7-day free trial with 5 credits
  • Pro subscription starts at $8 per month with 15 credits
  • Access to all AI magic features with the pro subscription
Venngage Preview - Best Marketing Desing Tools

Venngage is a user-friendly online tool for creating infographics and other visual content like charts and reports. It offers templates and customization for effective data visualization and storytelling.

Features

  • User-friendly interface (intuitive drag-and-drop design)
  • Extensive templates (wide range of templates for various content types)
  • Data visualization (provides robust tools for effective data representation)
  • Collaboration (supports team collaboration and sharing)
  • Export options (allows exporting designs in multiple formats, including PDF and PNG)
  • Intuitive, beginner-friendly interface
  • Extensive template library
  • Robust data visualization capabilities
  • Simple chart and infographic creation
  • Collaboration within marketing teams
  • Free: $0
  • Premium: $10 per user per month, billed annually
  • Business: $24 per user per month, billed annually
  • Enterprise: Starting from $499 per month (10+ seats, contact sales)
Designstripe Preview - Best Marketing Desing Tools

designstripe is the easiest way to create social media assets for your business. Powered by AI, you can go from an idea to a complete post in seconds, with content that’s always on topic, and always on brand. Create remarkable social media posts, ads, and captions for all of your feeds in an instant, without effort.

Features

  • AI-powered design creation (analyze your existing content with AI to make posts on-brand)
  • Daily post suggestions (get new ideas based on your industry, products, seasonality, and stories)
  • No skills needed (edit text, add images, and create products with zero skills required)
  • Multi-platform formats (create formats for all platforms automatically)
  • Editable templates (easy-to-use templates for any type of content)
  • New features added regularly (evolving platform with frequent upgrades)
  • Zero previous knowledge or experience required
  • AI-powered guidance
  • Post suggestions and ideas
  • Brand consistency
  • AI-powered analysis
  • Multi-platform readiness
  • Multiple language support
  • Creating from URL
  • More powerful editor
  • Free: $0
Designmodo Preview - Best Marketing Desing Tools

Designmodo is an all-in-one solution to create website and newsletter designs that impress and engage your audience. Create your email templates and websites 20x faster, with no design limitations and no need for coding skills.

Features

  • Plethora of services and marketing design tools
  • Drag-and-drop template builders
  • Bootstrap website builder (startup by designmodo)
  • Easy website animation (slides by designmodo)
  • Newsletter creator (postcards by designmodo)
  • Pre-designed templates
  • Ease of use for non-designers
  • Email and newsletter creator
  • Landing page builder
  • Hubspot
  • Mailchimp
  • Brevo
  • Constant Contact
  • Sendpulse
  • Sendgrid
  • New email and website templates
  • App updates
  • New integrations
  • Various, depending on the service you select, depending on the service you select
Siter Preview - Best Marketing Desing Tools

Siter is a no-code website builder that allows full creative freedom. Design pages that will stay on brand, deliver your message, and convert.

Features

  • Freehand editor
  • No skills required
  • Intuitive design tools
  • Familiar workflow
  • Groups and layers
  • Ready-made templates for pages
  • Lead generation: landing pages, presentations, portfolios
  • Mailchimp
  • Animations
  • New templates
  • Collaboration
  • Free: $0
  • Solo: $7 per month, billed annually
  • Plus: $12 per month, billed annually
  • Pro: $24 per month, billed annually
Glorify Preview - Best Marketing Desing Tools

With Glorify, you can create all your e-commerce assets (ads, banners, and posts) in as little as 6 seconds. Get started with over 11,000 premium templates and use AI tools to design your next campaign.

Features

  • AI features
  • Background remover tool
  • Infinite canvas
  • Mockups
  • Video editor
  • No previous design experience required
  • Creating beautiful shareable content
  • Batch processing
  • Animation
  • Live collaboration
  • Free: $0
  • Pro: $7.49 per month, billed annually
  • Business: $14.99 per month, billed annually
Visme Preview - Best Marketing Desing Tools

Visme is a real Swiss army knife for visual content. On a single platform, you can create presentations, documents, data visualizations, and videos, and make everything match your brand and message.

Features

  • Unique graphic assets (not available outside Visme)
  • AI features (for faster content creation)
  • Data visualization features
  • Focus on brands and professionals
  • No coding or design experience required
  • Granular control over every asset
  • Permissions to control cross-team branding
  • Interactive data and content features
  • Airtable
  • HubSpot
  • SalesForce
  • Zapier
  • Google Sheets
  • Google Docs
  • Forms and Surveys
  • Basic: $0
  • Starter: $12.25 per month, billed annually
  • Pro: $24.75 per month, billed annually
  • Visme for teams: contact sales
Postermywall Preview - Best Marketing Desing Tools

PosterMyWall is perfect for businesses who want to increase their marketing presence but don’t have the time. Get templates for any type of digital content, quickly add your branding and message, and you’re good to go.

Features

  • Thousands of templates
  • Quick and easy branding
  • Multiple format support
  • No design background required
  • Social media post scheduling
  • Email audience builder
  • Brand kits
  • Mobile app
  • Additional email marketing features
  • Free: $0
  • Premium: $9.95 per month
  • Premium Plus: $29.95 per month
Pictory Preview - Best Marketing Desing Tools

Pictory allows you to turn any type of content into highly shareable videos using the power of AI. It’s a fast, scalable, and affordable solution to generating more leads and boosting your sales.

Features

  • Turn any content into shareable videos
  • AI-backed video creation
  • Transform long videos into shorts
  • Generate videos from text
  • Effortless and fast content creation
  • Repurposing existing content
  • Hootsuite
  • Voice cloning
  • More templates
  • Free trial: 3 video projects up to 10 minutes
  • Standard: $19 per month, billed annually
  • Premium: $39 per month, billed annually
  • Teams: $99 per month, billed annually
Sivi Preview - Best Marketing Desing Tools

Sivi turns your business content into premium visuals in just 2 minutes. With specialized generative AI models, you can make product banners, display ads, and any type of graphic you need.

Features

  • Turn text content into designs
  • Generate in over 72 languages
  • Get any dimension or variation
  • Customize generated designs
  • Intuitive for non-designers (editing through text)
  • Turns copy into multiple design options
  • Easy to add brand guidelines
  • Chrome plugin (turn web pages into visuals)
  • Free trial: 6 free credits for 7 days
  • Basic: $9.6 per month, billed annually
  • Boss: $96 per month, billed annually
Modyfi Preview - Best Marketing Desing Tools

Modyfi combines graphic design with AI-powered tools to bring you next-generation marketing visuals. Design, iterate, and collaborate on one single platform, directly in your browser.

Features

  • Two-in-one tool (creativity and collaboration)
  • AI under your control
  • Short learning curve
  • Create, share, and collaborate in real time
  • Custom AI styles
  • To be determined
Designcap Preview - Best Marketing Desing Tools

DesignCap is a user-friendly online graphic design tool that simplifies creating stunning visuals. With a wide range of templates and intuitive features, it empowers users to design eye-catching graphics effortlessly.

Features

  • User-friendly interface
  • Vast template library
  • Customization options
  • Chart and graph tools
  • High-resolution downloads
  • Drag-and-drop editor
  • Simple export options
  • Templates for social media
  • Quick turnaround
  • Free: $0
  • Basic: $4.99 per month, billed annually
  • Plus: $5.99 per month, billed annually
Piktochart Preview - Best Marketing Desing Tools

Piktochart is a self-service tool that helps people communicate complex or data-heavy information more effectively through visuals. Piktochart is a self-service tool that helps people communicate complex or data-heavy information more effectively through visuals.

Features

  • Information design tool (puts focus on the efficiency of visuals)
  • Long-form complex visuals
  • Excellent data visualization
  • Professional customizable templates
  • Easy to share with team members
  • Turning complex data into great-looking visuals
  • Zoom
  • Google Drive
  • AI infographic generator
  • Free: $0
  • Pro: $14 per member per month, billed annually
  • Business: $24 per member per month, billed annually
  • Enterprise: custom pricing, contact sales
DocHipo Preview - Best Marketing Desing Tools

DocHipo is an easy-to-use graphic design tool that helps business users create beautiful documents within minutes. It offers professionally designed templates for marketing collateral such as flyers, posters, presentations, brochures, banners, social media, and ad graphics for various use cases.

Features

  • Elegant user interface
  • Rich and exclusive asset library
  • Real-time team collaboration
  • AI tools (background remover, image generator, writer)
  • Massive collection of templates for all project types
  • Intuitive drag-and-drop editor
  • Fast content creation with templates
  • Professional visuals for any type of project
  • AI tools for a more complete campaign
  • Pexels
  • Unsplash
  • Youtube
  • Mailchimp
  • Typeform
  • Jotform
  • Full branding features
  • Collage maker
  • Free: $0
  • Pro: $7.5 per user per month, billed annually
Creatosaurus Preview - Best Marketing Desing Tools

Creatosaurus is a platform where you can bring all your marketing ideas to life – curate, design, write, edit, schedule, and analyze. It’s excellent for distributed teams and businesses that want to create more high-quality content in less time.

Features

  • All-in-one social media content tool
  • Design images and videos
  • Craft articles fast
  • Generate reports and track analytics
  • Better content in significantly less time
  • Entire process covered – from idea curation to reports and analytics
  • Dropbox
  • Facebook
  • Instagram
  • LinkedIn
  • X (Twitter)
  • Muse AI photo editor
  • Free: $0
  • Creator: $19 per month (2-week trial)
  • Startup: $39 per user per month (2-week trial)
Baseline Preview - Best Marketing Desing Tools

Baseline makes everything related to branding super simple by combining branding with automation. It helps you set up a solid brand guide with easy-to-follow steps and automatically uses your brand assets to create on-brand designs and content.

Features

  • Content automation (every template automatically picks up your brand kit)
  • Brand-centric approach
  • Easy sharing and collaboration
  • Design editor
  • Simple and user-friendly interface
  • Fast and effortless creation of brand content
  • Templates automatically adjust to your brand
  • Social media scheduler
  • Multi-platform images
  • Free: $0
  • Solo: $7 per month, billed annually
  • Professional: $20 per month, billed annually
  • Unlimited: $79 per month, billed annually
Piccollage Preview - Best Marketing Desing Tools

PicCollage is a fun, creative, and easy-to-use collage-making and photo-editing app that allows you to easily stay connected with your audience.

Features

  • AI cutout (easily cut photos and remove background)
  • Curated templates
  • Pages and carousels
  • Curved text
  • Easy to use for everybody (no experience required)
  • Design marketing materials on the go (mobile app)
  • Easy to resize templates for different platforms
  • Instagram
  • Facebook
  • Messenger
  • Whatsapp
  • iMessage
  • Magic Cutouts (AI-powered feature that will automatically cut out a photo subject to create magical and fun layered collages)
  • Freemium
Lightworks Preview - Best Marketing Desing Tools

Lightworks is a premium video editing software for marketers who need videos that stand out everywhere. It offers Hollywood-level video editing which is actually used by Hollywood.

Features

  • Video editing
  • Audio editing
  • Color correction
  • Visual FX
  • Easy to navigate and use (guides, tips, and how to’s available)
  • Excellent for fast editing
  • Export options for social media and Youtube
  • Stock music providers
  • Stock video providers
  • Google Drive
  • Improved learning and education tools
  • Free: $0
  • Create: $9.99 per user, per month
  • Pro: $23.99 per user, per month
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